A Scalable System

Overview

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As a marketing team, speed and flexibility are critical. Our previous workflow for building custom websites required extensive development time and made it difficult to adapt quickly.

Each project also functioned as a one-off build, limiting our ability to create a consistent system that could scale across projects or be easily maintained by different teams.

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The Problem

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Our process created several bottlenecks:

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• Custom builds required significant development time (~140 hours)
• Pages were built with limited reusability
• Design and development seemed disconnected
• Updates required developer involvement
  

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This made it difficult to support the pace and flexibility needed for marketing-driven work.

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Rethinking the Approach

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The issue wasn’t just speed, it was how design translated into development.

Without a shared structure, we were recreating work on every project.

We needed a system where:

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• Design could carry through development more directly
• Components could be reused and adapted
• Teams could more updates without starting from scratch
  

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Building a More Scalable System

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I introduced a workflow that better aligned our tools and output:

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• Relume to establish consistent structure, components, initial layouts and heavy lifting
• Figma to refine and expand the system with flexibility
• Reduced redundant work by creating overlap between tools
  

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From these, we transitioned to Webflow to support the system:

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• Structure carried directly into the build
• Components and templates could be reused across pages
• Teams could work within defined guardrails without bottlenecking or breaking the system.
  

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This shifted our approach from build individual pages to building a system that supports them.

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Outcome

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• Reduced build time from ~140 hours to ~85 hours
• Continued refining the process, with recent projects (~50 pages) built in as little as ~38 hours
• Improved consistency through reusable structures
• Reduced reliance on custom development for updates
• Enabled teams to work more efficiently within a shared system

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Looking Ahead

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This approach continues to evolve as we refine how our tools and process work together.

What started as an effort to reduce build time has become a more reliable way to build and manage scalable websites that support ongoing marketing needs.

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